Steps To Selling

You’ve come to the decision you are ready to sell your home.  Great!  This can be a very rewarding process and looking through these steps will not only better prepare you, but it will put you a in better position to get the highest sales price for your property.

To make this easy to read through, we’re going to break the steps down into two main sections.  One section will include the steps you can take before and during the process and the other section will show you the steps The 727 Team takes to sell your home if you choose to list with us.

Picking Your Realtor

So you’ve decided to list your home with a professional and don’t know who to hire.  Should you go with a family member, or perhaps a referral from a friend?  Maybe hire the realtors you always see on TV, or go with the agent you see on the bench signs?  As you can imagine, a rash decision could lead to a very poor experience, and this is often the case for people who don’t truly interview who will be representing them.

Our philosophy is this…  interview multiple agents.  That’s right… we said it.  We feel confident enough in the services we provide to beat out any other agent or team in this area, however, we think people do themselves a great injustice when they don’t explore their options and ask the right questions.

Here’s some questions you can ask:

  • Why should I hire you over the competition?
  • Will you provide professional photography of my home?
  • Will you provide professional video of my home?
  • Outside the multiple listing service, what are your marketing strategies to get my home more exposure to qualified buyers?
  • What’s your experience?
  • How will you communicate with me?
  • Do you work part-time or full-time?
  • At what price do you think the home will sell in the current market? And why?
  • Do you have a website?

Review Comparables

When you choose to work with us, we will perform a comparative market analysis on your home to determine what we believe is fair market value.  Although it’s not an appraisal, a proper CMA needs to have some core elements in order for it to be accurate.  We can’t speak for other agents but we take into consideration price per square foot, proximity of similar homes and style, upgrades, and time on the market of the comparables.

Although there’s a lot more intricate details we take into consideration, our goal is to provide our clients knowledge on how we come to a certain price point.  After looking at countless appraisals and selling many homes, it’s important for us to help our clients not leave money on the table or overprice their homes which typically leads to the homes selling for less than what they are really worth.

Pricing Your Home

Once you’ve looked over the competition it’s important to set a strategic price of your home.  There’s a lot of strategies we explore depending on your unique situation.  One important item to keep in mind is most homes are found through their visibility online.  Many of the real estate portals will only allow you to look in 10k or 25k increments.

For example, let’s say you have a home you decide to price at $199,999.  People that have their searches set to $200,000 and above may never see your home.

The same rule could apply when you price above.  Maybe you list your home for $201,000 or $202,000 and now anyone that has set their max at $200,000 is less likely to see it.

There are a lot of psychological elements that play a role when selling a property.  Our commitment to you is to provide professional advice so you can get the most value for the sell of your home.      

Disclosures And Upgrades

Florida law requires that a homeowner disclose any significant property defects that may not easily be visible to the buyer.  Many realtors including us will provide a sellers disclosure for you to fill out.  We also recommend to itemize a list of an upgrades you’ve made to the property since you first purchased it.  It’s even better when you have receipts as this gives prospective buyers more confidence in the work that was done.